great engagement = great success
the
right
platform
retail
activating within retail environment assists brands to disrupt a consumers shopping pattern. by placing enhancers as close to point of purchase, the execution allows a natural experience between shoppers & brand.
mall
mall activations bring brands to life by branding & inviting exploration through various execution activities that can take place on stand in a space where the goal is already to shop.
commuter
targeting high or low LSM consumer in a commuter space gives us the ability to educate, sample & drive shopper whilst fitting into their daily routines naturally.
community
door to door, sample drop offs through delivery bikes, school involvements allows brands to entrench themselves and cement there name into the minds of the community. it also allows for takeovers as the sample areas are smaller so a more targeted approach can take place for a lower spend.
INNOVATION
& Digital
Adaptation
feedback portals
App based real time data capturing & reporting tool
livestream training
app based manuals & testing
quality checks
Geo location, check-in functions & good old phone calls
right place…
data showcases that Lerato and Jenna both visit gyms
right time…
month end Wednesday sees the highest foot traffic within targeted gyms
right message…
making if easy, using this understanding will relate to both Jenna who wants an easier life and Lerato you ensures whatever she does makes her life easier
right time…
Not all promotional staff are created equal
Our enhancers go through intense training which will be used throughout their lives. We like to think of them as skills they can use to build careers not just get jobs.
same same
BUT
different
Through a specialised training program, as well as target audience & enhancer profiling, our campaigns are able to drive a unique connection between brands & shoppers in real world spaces.