first

we conduct research and collate the findings.

then

we develop insights that illustrate the similarities and use these insights to identify the moments, mindsets and opportunities within your target audience to produce

successful engagements

CONNECTION

THROUGH

DATA

Using data collected from multiple sources to identify who the core shopper is, where they are most likely to be converted, when are they going to be the most receptive so that we land an emotional connection every time….

Shoppers have become more demanding, with almost all research concluding that 80% of shoppers are even willing to pay more for a better experience.

This nuanced shopper behavior data & analysis of it has always been a vital component in any brand strategy yet it is sometimes overlooked, seeing brands taking a blanket approach, seeing engagements fall short.

With the Gen Z market making up approximately 40% of our shoppers, every experience needs to be a surprise & delight. Shoppers almost require brand engagements that will excite them & thereby drive
brand loyalty.

We match the demographic profile of the dominant shopper to that of the enhancer for each campaign. This creates a strong sense of relatability and believability between the enhancer and the shopper. It also maximises the opportunity for a successful and personalised experience.

It is a one-of-a-kind
experience
for your audience

Brand activation
revitalises
your brand

It helps your brand
imprint
on the shopper’s mind

The shopper gets to
interact
on a personal level

It leads to a
positive
connection

Helps existing customers
reanimate
your brand

Brand activations grab the shopper’s attention

dry sampling
distribution of sealed samples

wet sampling
produced or served during engagement

demos
product showcase during engagement

education
detailed information and leave behind content

experiential
experienced based engagement

if you can dream it, we can do it…

the right execution

you might call us connection specialists…

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