CONNECTION
THROUGH
DATA
Using data collected from multiple sources to identify who the core shopper is, where they are most likely to be converted, when are they going to be the most receptive so that we land an emotional connection every time….
Shoppers have become more demanding, with almost all research concluding that 80% of shoppers are even willing to pay more for a better experience.
This nuanced shopper behavior data & analysis of it has always been a vital component in any brand strategy yet it is sometimes overlooked, seeing brands taking a blanket approach, seeing engagements fall short.
With the Gen Z market making up approximately 40% of our shoppers, every experience needs to be a surprise & delight. Shoppers almost require brand engagements that will excite them & thereby drive
brand loyalty.
We match the demographic profile of the dominant shopper to that of the enhancer for each campaign. This creates a strong sense of relatability and believability between the enhancer and the shopper. It also maximises the opportunity for a successful and personalised experience.
It is a one-of-a-kind
experience for your audience
Brand activation
revitalises
your brand
It helps your brand
imprint on the shopper’s mind
The shopper gets to
interact on a personal level
It leads to a
positive connection
Helps existing customers
reanimate your brand
Brand activations grab the shopper’s attention
dry sampling
distribution of sealed samples
wet sampling
produced or served during engagement
demos
product showcase during engagement
education
detailed information and leave behind content
experiential
experienced based engagement
if you can dream it, we can do it…